Friday, May 23, 2008

The Earth Times: Public Service Campaign Takes on Attitudes Trivializing Depression

The Earth Times: Public Service Campaign Takes on Attitudes Trivializing Depression


WASHINGTON, May 21 /PRNewswire-USNewswire/ -- In its latest effort to help Americans understand the seriousness of depression and the importance of seeking treatment, the Depression Is Real Coalition today distributed a groundbreaking series of PSAs titled, "It Is Depression" to media outlets nationwide. Spoken from the perspective of experts on the front lines of depression treatment, the PSAs urge the public to recognize that depression is a biological disease that can be as debilitating as other major illnesses like cancer, diabetes and heart disease.


One print advertisement from the campaign poses a provocative question that illustrates popular misconceptions about depression: "You'd never say, 'It's just cancer, get over it.' So why do some say that about depression?" The words appear to be written in chalk on a school blackboard."What people may not understand is that depression is not just a matter of being in a bad mood, or something that's in a person's mind. It's just like any other biologically-based disease. It has symptoms. It can be disabling, and even fatal," said David Shern, PhD, President and CEO of Coalition member organization Mental Health America. "In fact, depression is a condition that commonly co-occurs with chronic diseases like diabetes and heart disease."


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