5:30 AM
Ovidia
The Monty Hall Problem has struck again, and this time it’s not merely embarrassing mathematicians. If the calculations of a Yale economist are correct, there’s a sneaky logical fallacy in some of the most famous experiments in psychology.
The economist, M. Keith Chen, has challenged research into cognitive dissonance, including the 1956 experiment that first identified a remarkable ability of people to rationalize their choices. Dr. Chen says that choice rationalization could still turn out to be a real phenomenon, but he maintains that there’s a fatal flaw in the classic 1956 experiment and hundreds of similar ones. He says researchers have fallen for a version of what mathematicians call the Monty Hall Problem, in honor of the host of the old television show, “Let’s Make a Deal.”
Here’s how Monty’s deal works, in the math problem, anyway. (On the real show it was a bit messier.) He shows you three closed doors, with a car behind one and a goat behind each of the others. If you open the one with the car, you win it. You start by picking a door, but before it’s opened Monty will always open another door to reveal a goat. Then he’ll let you open either remaining door.
For half a century, experimenters have been using what’s called the free-choice paradigm to test our tendency to rationalize decisions. This tendency has been reported hundreds of times and detected even in animals. Last year I wrote a column about an experiment at Yale involving monkeys and M&Ms.
The Yale psychologists first measured monkeys’ preferences by observing how quickly each monkey sought out different colors of M&Ms. After identifying three colors preferred about equally by a monkey — say, red, blue and green — the researchers gave the monkey a choice between two of them.
If the monkey chose, say, red over blue, it was next given a choice between blue and green. Nearly two-thirds of the time it rejected blue in favor of green, which seemed to jibe with the theory of choice rationalization: Once we reject something, we tell ourselves we never liked it anyway (and thereby spare ourselves the painfully dissonant thought that we made the wrong choice).
But Dr. Chen says that the monkey’s distaste for blue can be completely explained with statistics alone. He says the psychologists wrongly assumed that the monkey began by valuing all three colors equally.
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